Qualitative methods hmmmmmm......
Read your Textbooks, then look to opinion surveys, maybe even using quant methods on anecdotal interviews.
Feeling kindly I am throwing you this bone. Oh yeah I have spent my years in Market Research and written my PHD in Consumer Behavior. May have been published a few times as well.
Remember emogis are not a paper. Topline statements and relevant footnotes will make or break you.. Journal od Market Research is a good place to start, may take a pass through Psychology today.
Alas apinful however you just may learn something from actually doing work