It all depends on the product and/ or service in question.
If it is a very important product and/ or service, then I would want to pay more money for the same product/ service.
However, if it is not a very important product and/ or service, I would not want to pay more money for the same product/ service.
Very important products/ services deserve to be paid at a higher price, because I always value high quality for any important products/ services.
Not very important products/ services do not need to be paid a lot of money for, because they are generally quite useless to any person.